Oakley X NFL Campaign
Design Brief:
A set of similar designs created with the purpose of being used to showcase the collaboration between the two brands in different adspaces . I used NFL Superstar Patrick Mahomes alongside very vibrant red and yellow tones on top of a very desaturated image to align with his team colors and to also direct the focal point to the product. Oakley boasts an elite roster of NFL athletes whose influence resonates not only on the field, but also off the field socially and culturally, so I wanted to create something that felt trendy and something that would resonate with the culture and community, while effectively creating interest at the same time.
Billboard Ad
Web ad
