Beans
Beans is a coffe company who believes that less is more, incorporating the essence of minimalism into every aspect of themselves, from the all natural ingredients used in their products, to the biodegradable yet sleek packaging.
Beans is a branding project I created which consists of an identity for the brand, alongside a logomark and logotype. I wanted to create a simplistic, yet effective design for this brand using a sans serif font paired with the bean to stay cohesive with the logomark. I paired the vibrant warm orange with a softer off-white and black shaded tone to give the overall tones a softer feeling.
Pattern styles
Apparel
